Today, social media has become a valuable tool for organizations to generate brand awareness, promote content, engage with customers, generate leads, perform market research, analyze competitors, gain insights on their audiences, or collaborate with influencers and many more.
Here at, National Water and Sewerage Corporation (NWSC), we have made great strides in the power of digital technologies and platforms, whose results are prominently visible through improved communication with customers and visibility hence fueling our revenue and growth.
With digital marketing, a larger and more diverse audience is reached in a very short period of time. By using platforms like Facebook, X formerly Twitter, and Instagram, we are able to engage with customers across a wide geographical area. Through this, NWSC is able to promote its services, educate customers about water conservation, usage as well and also address any water and sewerage concerns that may arise.
Another benefit of digital marketing is that it allows the organization to track customer behavior and engagement. Through tools like Google and social media analytics, NWSC gains valuable insights into how customers interact with its website and social media channels. This information guides our marketing strategy aimed at targeting the right audience with the right message.
Over time, NWSC has maximized creating and sharing valuable content through posts, infographics, and videos. This has provided customers with useful information and tips on water conservation and usage, share timely updates on new services, and well as water shortage alerts; this in the long run boosts visibility and drives traffic to the website and all social media platforms.
With the fast-growing digital world, social media platforms help organizations to engage with customers in real-time, responding to questions and comments, as well as taking part in discussions on water and sewerage-related matters.
Generally, by making use of a combination of strategies including tailor-made content creation, and social media engagement; we have been able to successfully reach and engage customers, and build trust and credibility.
Contact us on:
X: @nwscug
Facebook: waterug
Instagram: @nwscug
Website: www.nwsc.co.ug
